Retaining a high quality workforce – keeping hold of the family silver

Purpose – The purpose of this paper is to explore the challenges faced by a small, specialized NHS organization in recruiting and retaining a high quality workforce in a highly competitive market. Design/methodology/approach – The paper focuses on four main areas: recruitment, employee development, office environment, and management style. Findings – The conclusion is that against the odds a public sector organization can attract and retain a high quality workforce in a highly competitive market. Originality/value – An innovative and flexible approach to recruiting and managing your staff can achieve remarkable results.