Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Salah Hassan (Marketing Department George Washington University, Washington, D.C., USA), Melika Husić-Mehmedović (Marketing Department, School of Economics and Business in Sarajevo, Sarajevo, Bosnia and Herzegovina) and Philippe Duverger (College of Business and Economics, Department of Marketing, Towson University, Towson, Maryland, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Hassan, Salah ; Musić-Mehmedović, Melika ; Duverger, Philippe |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 4, p. 416-429
|
| Subject: | Value consciousness | Economic recession | Global luxury brands | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Konjunktur | Business cycle | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-03-2015-0030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011502895