Retaining the Cachet of Luxury Fashion Brands on Social Media Through Storytelling and Narratives
Year of publication: |
[2021]
|
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Authors: | Y, Hemantha |
Publisher: |
[S.l.] : SSRN |
Subject: | Mode | Fashion | Social Web | Social web | Narrative Methode | Narrative method | Luxusgüter | Luxury goods | Markenführung | Brand management | Online-Marketing | Internet marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XVII, No. 3, September 2020, pp. 23-37 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 25, 2020 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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