Retaining the visitor, enhancing the experience : identifying attributes of choice in repeat museum visitation
Christine Burton, Jordan Louviere and Louise Young
| Year of publication: |
2009
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|---|---|
| Authors: | Burton, Christine ; Louviere, Jordan J. ; Young, Louise |
| Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 14.2009, 1, p. 21-34
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| Subject: | Freizeitverhalten | Leisure behaviour | Museum | Zahlungsbereitschaftsanalyse | Willingness to pay | Nonprofit-Marketing | Nonprofit marketing | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819440