Rethinking campaign management to include a "SMART 1 IE" mindset
Year of publication: |
2021
|
---|---|
Authors: | Waters, Richard D. ; Chen, Zifei Fay ; Gomez-Barris, Lorena |
Published in: |
Public relations for social responsibility : affirming DEI commitment with action. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-168-3. - 2021, p. 137-147
|
Subject: | Communication campaign | objectives | equity | inclusion | planning | metrics |
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