Rethinking communication in social business : how re-modeling communication keeps companies social and entrepreneurial

Craig E. Mattson

Introduction: on making do and making good -- How to tell the company story (to share its mode) -- How to raise awareness (to create attendance) -- How to address complex audiences (to speed circulation) -- How to give a gift (to make a public) -- Epilogue: on being entrepreneurial with the social -- Bibliography -- Index -- About the author

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Year of publication:	[2018]
Authors:	Mattson, Craig E.
Publisher:	Lanham : Lexington Books
Subject:	Kommunikation \| Communication \| Corporate Social Responsibility \| Corporate social responsibility \| Sozialwirtschaft \| Social economy
Description of contents:	Table of Contents [gbv.de]

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Extent:	ix, 199 Seiten
Series:	Lexington studies in contemporary rhetoric
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Fallstudie ; Case study
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-4985-5590-6 ; 978-1-4985-5591-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011869776