Rethinking consumer culture theory from the postmodern to the communist horizon
Bernard Cova; Pauline Maclaran and Alan Bradshaw
Year of publication: |
2013
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Authors: | Cova, Bernard ; Maclaran, Pauline ; Bradshaw, Alan |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 13.2013, 2, p. 213-225
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