Rethinking ethnocentrism in international business research
Year of publication: |
November 2017
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Authors: | Michailova, Snejina ; Piekkari, Rebecca ; Storgaard, Marianne ; Tienari, Janne |
Published in: |
Global strategy journal : GSJ. - Hoboken, NJ : Wiley, ISSN 2042-5791, ZDB-ID 2667408-7. - Vol. 7.2017, 4, p. 335-353
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Subject: | ethnocentrism | multinational corporation | international business research | base disciplines | concept borrowing | Multinationales Unternehmen | Transnational corporation | Internationale Betriebswirtschaftslehre | International business research | Bibliometrie | Bibliometrics | Globalisierung | Globalization | Internationales Marketing | International marketing |
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