Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations
Mark Tadajewski
| Year of publication: |
2024
|
|---|---|
| Authors: | Tadajewski, Mark |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 2, p. 161-182
|
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2249055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575217