Rethinking marketing
edited by Douglas Brownlie ... [et al.]
| Year of publication: |
1999 ; Online-Ausg.
|
|---|---|
| Other Persons: | Brownlie, Douglas T. (contributor) |
| Publisher: |
London : SAGE |
| Subject: | Marketing | Welt | World | Konsumgüterindustrie | Consumer goods industry | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory | Marktmechanismus | Market mechanism | Marktwirtschaft | Market economy |
| Description of contents: |
A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession
Table of Contents [swbplus.bsz-bw.de]
|
Online Resource
| Extent: | Online Ressource (xii, 273 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession |
| ISBN: | 978-1-4462-8005-8 ; 978-1-4462-8005-8 ; 978-0-8039-7490-6 ; 978-0-8039-7490-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208116