Rethinking marketing communication : from integrated marketing communication to relationship communication
Year of publication: |
2009
|
---|---|
Authors: | Finne, Åke ; Grönroos, Christian |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 2/3, p. 179-195
|
Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Beziehungsmarketing | Relationship marketing |
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