Rethinking marketing
Ken Peattie
| Year of publication: |
2010
|
|---|---|
| Authors: | Peattie, Kenneth J. |
| Published in: |
Longer lasting products : alternatives to the throwaway society. - Farnham [u.a.] : Gower, ISBN 0-566-08808-8. - 2010, p. 243-272
|
| Subject: | Marketing | Dauerhafte Konsumgüter | Durable goods | Konsumgüterindustrie | Consumer goods industry | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758463