Rethinking marketing : towards critical marketing accountings
ed. by Douglas Brownlie ...
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Brownlie, Douglas (contributor) |
| Publisher: |
London [u.a.] : SAGE Publ. |
| Subject: | Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 273 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8039-7490-6 ; 0-8039-7491-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376726