Rethinking Marketing : Towards Critical Marketing Accountings

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management. This book provides a challenging and stimulating cov

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Year of publication:	1998
Authors:	Brownlie, Douglas
Other Persons:	Saren, Michael (contributor) ; Wensley, Robin (contributor) ; Whittington, Richard (contributor)
Publisher:	London : Sage Publications Ltd
Subject:	Marketing \| Marketingtheorie \| Marketing theory \| Critical Management Studies \| Critical management studies \| Rechnungswesen \| Accounting
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	Online-Ressource (288 p.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; Table of Contents; 1 - Marketing Disequilibrium: On Redress and Restoration; Part I - Marketing Philosophy; 2 - Postmodernism: The End of Marketing?; 3 - Commentary; Part II - Redefining Markets; 4 - From Marketing to Societing: When the Link is More Important than the Thing; 5 - Exchange, Instititutions and Time; 6 - Commentary; Part III - Reframing Consumers; 7 - Symbolic Meaning and Postmodern Consumer Culture; 8 - It's a Matter of TIme: The Significance of the Women's Market in Consumption; 9 - Commentary; 10 - Morality and the Marketplace: An Everyday Story of Consumer Ethics 11 - Theory, Ethical Critique, and the Experience of Marketing12 - Commentary; 13 - Commentary; Part V - The Marketing Profession; 14 - The Process of Interprofessional Co mpetition: A Case of Expertise and Politics; 15 - On the Idolization of Markets and the Denigration of Marketers: Some Critical Reflections on a Professional Paradox; 16 - Commentary; Part VI - Marketing Pedagogy; 17 - Research, Rhetoric and Reality: Marketing's Trifid; 18 - Research in Marketing: Some Trends, Some Recommendations; Commentary; Index;
ISBN:	978-0-8039-7491-3 ; 978-0-85702-597-5 ; 978-0-8039-7490-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012676370