Rethinking Metaphor

The study of conceptual mappings, including metaphoric mappings, has produced great insights over the last several decades, not only for the study of language, but also for the study of such subjects as scientific discovery, design, mathematical thinking, and computer interfaces. This tradition of inquiry is fulfilling its promises, with new findings and new applications all the time. Looking for conceptual mappings and their properties proves to be a rich method for discovery. To the initial studies that focused on cross-domain mappings and their most visible products have now been added many additional dimensions. Detailed studies have been carried out on topics such as compression, integration networks, and the principles and constraints that govern them. This blooming field of research has as one consequence the rethinking of metaphor. We have a richer and deeper understanding of the processes underlying metaphor than we did previously. In this article, we will illustrate the central areas of theoretical advance by looking in some detail at the metaphor of TIME AS SPACE