Rethinking place branding : comprehensive brand development for cities and regions
Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth Editors
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Kavaratzis, Mihalis (ed.) ; Warnaby, Gary (ed.) ; Ashworth, Gregory J. (ed.) |
| Publisher: |
Cham : Springer |
| Subject: | Markenführung | Brand management | Standortmarketing | Place marketing | Markenpolitik | Standortpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XII, 248 Seiten Illustrationen, Diagramme 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 16 Beiträge |
| ISBN: | 3-319-12423-4 ; 978-3-319-12423-0 ; 978-3-319-12424-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014009265