Rethinking Regulatory Engagement Theory
Year of publication: |
2009
|
---|---|
Authors: | Pham, Michel T. ; Avnet, Tamar |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 2, p. 115-123
|
Subject: | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Emotion | Theorie | Theory |
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