Rethinking standardization versus adaptation of international marketing strategies : post-pandemic views
Simon Jacquot
| Year of publication: |
2021
|
|---|---|
| Authors: | Jacquot, Simon |
| Published in: |
Post-COVID-19 perspectives on international business. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 978-1-5275-6906-5. - 2021, p. 123-141
|
| Subject: | Marketingmanagement | Marketing management | Standardisierung | Standardization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012594391