Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe
Year of publication: |
2003
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Authors: | Coulter, Robin A. ; Price, Linda L. ; Feick, Lawrence |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 30.2003, 2, p. 151-169
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