Retrospective evaluations of playful experiences
Sayantani Mukherjee (Department of Management and Marketing, Central Washington University, Lynnwood, Washington, USA), and Loraine Lau-Gesk (Paul Merage School of Business, University of California Irvine, Irvine, California, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Mukherjee, Sayantani ; Lau-Gesk, Loraine |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 5, p. 387-395
|
| Subject: | Gaming | Video games | Play | Key moments | Meaningfulness | Retrospective evaluations | Computerspiel | Video game | Spieltheorie | Game theory | Experiment | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-03-2016-1740 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011553777