Return on influence : the revolutionary power of Klout, social scoring, and influence marketing
Mark W. Schaefer
| Year of publication: |
2012
|
|---|---|
| Authors: | Schaefer, Mark W. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketing | Web 2.0 | Online social networks | Social media | Social influence |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 215 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements |
| ISBN: | 978-0-07-179109-0 ; 0-07-179109-4 |
| Source: |
Persistent link: https://www.econbiz.de/10009527469