Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Year of publication: |
2011
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Authors: | Kóhler, Clemens F ; Rohm, Andrew J ; de Ruyter, Ko ; Wetzels, Martin |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 2, p. 93-109
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