Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events
Jack J. Phillips; M. Theresa Breining; Patricia Pulliam Phillips
| Year of publication: |
2008 ; 1st ed.
|
|---|---|
| Authors: | Philipps, Jack J. ; Breininger, Maria Theresia ; Phillips, Patricia Pulliam |
| Other Persons: | Phillips, Jack J. (contributor) ; Breining, M. Theresa (contributor) |
| Publisher: |
Amsterdam : Elsevier Butterworth Heinemann |
| Subject: | Konferenz | Conference | Erfolgsfaktor | Success factor | Performance-Messung | Performance measurement | Return on Investment | Return on investment |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 274 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 0710 |
| ISBN: | 0-7506-8338-4 ; 978-0-7506-8338-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003517727