Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events
Year of publication: |
2008 ; 1st ed.
|
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Authors: | Philipps, Jack J. ; Breininger, Maria Theresia ; Phillips, Patricia Pulliam |
Other Persons: | Phillips, Jack J. (contributor) ; Breining, M. Theresa (contributor) |
Publisher: |
Amsterdam : Elsevier Butterworth Heinemann |
Subject: | Konferenz | Conference | Erfolgsfaktor | Success factor | Performance-Messung | Performance measurement | Return on Investment | Return on investment |
Description of contents: | Table of Contents [gbv.de] |
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Phillips, Jack J., (2008)
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Wanchai, Paweena, (2019)
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Measuring ROI in effective meeting skills : a telecommunications equipment manufacturer
Phillips, Patricia Pulliam, (2008)
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Phillips, Jack J., (2008)
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Phillips, Jack J., (2008)
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ROI Marketing : Measuring, Demonstrating, and Improving Value
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