Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts
Year of publication: |
2004
|
---|---|
Authors: | Gummesson, Evert |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 19.2004, 2, p. 136-148
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Customer relations | Intellectual capital | Balanced scorecard | Business‐to‐business marketing |
-
Customer size and customer profitability in non‐contractual relationships
van Triest, Sander, (2005)
-
Capitalizing on the internet opportunity
Day, George S., (2005)
-
A decision‐support system for business‐to‐business marketing
Noori, Behrooz, (2005)
- More ...
-
Editorial: The 2013 Naples Forum on Service
Gummesson, Evert, (2013)
-
Balanced centricity and triads : strategies to reach ecosystem equilibrium in the arts sector
Quero Gervilla, María José, (2019)
-
My journey through marketingland
Gummesson, Evert, (2019)
- More ...