Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction
Thorsten Gruber; Alexander Reppel; Isabelle Szmigin and Roediger Voss
Year of publication: |
2008
|
---|---|
Authors: | Gruber, Thorsten ; Reppel, Alexander ; Szmigin, Isabelle ; Voss, Roediger |
Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 11.2008, 4, p. 400-413
|
Saved in:
Saved in favorites
Similar items by person
-
Gruber, Thorsten, (2008)
-
Gruber, Thorsten, (2008)
-
Understanding the characteristics of effective professors : the student's perspective
Gruber, Thorsten, (2010)
- More ...