Revealing the paradoxes of horsemeat : the challenges of marketing horsemeat in Finland
Minna-Maarit Jaskari, Hanna Leipämaa-Leskinen and Henna Syrjälä
| Year of publication: |
2015
|
|---|---|
| Authors: | Jaskari, Minna-Maarit ; Leipämaa-Leskinen, Hanna ; Syrjälä, Henna |
| Published in: |
Nordic journal of business : NJB. - Aalto, ISSN 2342-9003, ZDB-ID 2824726-7. - Vol. 64.2015, 2, p. 86-102
|
| Subject: | horsemeat | meat consumption | cultural meanings | marketing | Finnland | Finland | Fleisch | Meat | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503369