Revealing the paradoxes of horsemeat : the challenges of marketing horsemeat in Finland
Year of publication: |
2015
|
---|---|
Authors: | Jaskari, Minna-Maarit ; Leipämaa-Leskinen, Hanna ; Syrjälä, Henna |
Published in: |
Nordic journal of business : NJB. - Aalto, ISSN 2342-9003, ZDB-ID 2824726-7. - Vol. 64.2015, 2, p. 86-102
|
Subject: | horsemeat | meat consumption | cultural meanings | marketing | Finnland | Finland | Fleisch | Meat | Konsumentenverhalten | Consumer behaviour |
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