Revenue generation through influencer marketing
Year of publication: |
2024
|
---|---|
Authors: | Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 4, p. 40-63
|
Subject: | influencer marketing | creator economy | user-generated content networks | social media | paid endorsements | sales | ROI | Social Web | Social web | Online-Marketing | Internet marketing | Return on Investment | Return on investment | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing |
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