Extent:
1 Online-Ressource (XIX, 336 p. 8 illus., 5 illus. in color)
Series:
Type of publication: Book / Working Paper
Language: English
ISBN: 978-1-4939-9606-3 ; 978-1-4939-9604-9
Other identifiers:
10.1007/978-1-4939-9606-3 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012398804