Revenue management for durable goods using trade-ins with certified pre-owned options
Year of publication: |
April 2017
|
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Authors: | Chen, Jen-Ming ; Hsu, Yu-Ting |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 186.2017, p. 55-70
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Subject: | Revenue management | OR in marketing | Pricing | Durable goods | Certified pre-owned | Revenue-Management | Dauerhafte Konsumgüter | Theorie | Theory | Konsumgüter | Consumer goods | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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