Revenue-sharing versus wholesale price mechanisms under different channel power structures
Kewen Pan; K. K. Lai; Stephen C. H. Leung; Di Xiao
| Year of publication: |
2010
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|---|---|
| Authors: | Pan, Kewen ; Lai, K. K. ; Leung, Stephen C. H. ; Xiao, Di |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 203.2010, 2 (1.6.), p. 532-538
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| Subject: | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Großhandel | Wholesale trade | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003943925