Revenue sharing vertical contracts in the movie industry : a theoretical analysis
Year of publication: |
2019
|
---|---|
Authors: | Baranchuk, Nina ; Seetharaman, Seethu ; Strijnev, Andrei |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 17.2019, 1, p. 81-116
|
Subject: | aggregate contracts | movie distribution | movie release timing | revenue sharing contracts | sliding-scale contracts | vertical contracts | Vertrag | Contract | Filmwirtschaft | Film industry | Vertragstheorie | Contract theory | Vertikale Integration | Vertical integration | Kino | Movie theatre | Revenue-Management | Revenue management |
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