Reverse auctions in industrial marketing and buying
Year of publication: |
2002
|
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Authors: | Smeltzer, Larry R. ; Carr, Amelia |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 45.2002, 2, p. 47-52
|
Subject: | Auktionstheorie | Auction theory | Auktion | Auction | B-to-B-Marketing | Business-to-business marketing | Beschaffung | Procurement | Internet-Auktion | Online auction | Lieferantenmanagement | Supplier relationship management |
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