Reverse logistics and marketing as tools for sustainability
Year of publication: |
2023
|
---|---|
Authors: | Lara-Guillén, Jorge ; Jiménez-Zarco, Ana Isabel ; Méndez-Aparicio, M. Dolores |
Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 17-51
|
Subject: | Betriebliche Kreislaufwirtschaft | Reverse logistics | Marketing | Nachhaltigkeit | Sustainability | Versorgung | Supply situation |
-
Mugoni, Ernest, (2023)
-
Feeding Cities : Improving local food access, security, and resilience
Bosso, Christopher, (2017)
-
Multi-objective decision modelling using interpretive structural modelling for green supply chains
Mangla, Sachin, (2014)
- More ...
-
Studying customer experience and retention using applied data science and artificial intelligence
Méndez-Aparicio, M. Dolores, (2021)
-
When responsible production and consumption matter : the case of Danone
Izquierdo-Yusta, Alicia, (2023)
-
Drivers of telemedicine use: International evidence from three samples of physicians
Saigí-Rubió, Francesc, (2014)
- More ...