Reversing the green backlash in services : credible competitors help large companies go green
Year of publication: |
2012
|
---|---|
Authors: | Chun, HaeEun Helen ; Giebelhausen, Michael |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 23.2012, 3, p. 400-415
|
Subject: | Umweltmanagement | Environmental management | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing | Glaubwürdigkeit | Credibility | Firmenimage | Corporate reputation | Wettbewerbsstrategie | Competitive strategy | Dienstleistungssektor | Service industry | USA | United States |
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