Review of marketing research : Vol. 2

Naresh K. Malhotra, editor

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies

MoreLess

Year of publication:	2006
Other Persons:	Malhotra, Naresh K. (contributor)
Publisher:	Armonk, N.Y : M.E. Sharpe
Subject:	Marktforschung \| Market research \| Marketingtheorie \| Marketing theory
Description of contents:	Table of Contents [gbv.de]

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (xii, 240 p) ill 26 cm
Series:	Review of Marketing Research Ser. ; v.2 Review of marketing research
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Electronic reproduction; Available via World Wide Web
ISBN:	0-7656-1305-0 ; 978-0-7656-2122-1 ; 978-0-7656-1305-9 ; 978-0-7656-1305-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012673637