Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
Year of publication: |
November 2018
|
---|---|
Authors: | De Villiers, Rouxelle ; Tipgomut, Pornchanoke |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 4, p. 317-337
|
Subject: | Marketing | Qualitative | Quantitative | Research methods | Predictive validity | QCA | fsQCA | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Marketingtheorie | Marketing theory | Qualitative Methode | Qualitative method | Bibliometrie | Bibliometrics |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2018.10.007 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Handbook of qualitative research methods in marketing
Belk, Russell W., (2024)
-
Qualitative research in marketing : what can academics do better?
Crick, James M., (2021)
-
Elliott, Ken, (1973)
- More ...
-
De Villiers, Rouxelle, (2022)
-
De Villiers, Rouxelle, (2023)
-
The mechanism of positive emotions linking consumer review consistency to brand attitudes
Wu, Heng-Hui, (2019)
- More ...