Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
R. De Villiers, P. Tipgomut
| Year of publication: |
November 2018
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|---|---|
| Authors: | De Villiers, Rouxelle ; Tipgomut, Pornchanoke |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 4, p. 317-337
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| Subject: | Marketing | Qualitative | Quantitative | Research methods | Predictive validity | QCA | fsQCA | Wissenschaftliche Methode | Scientific method | Marketingtheorie | Marketing theory | Marktforschung | Market research | Qualitative Methode | Qualitative method | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2018.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965433