Reviews and Communications - Reviews - Marketing Strategy and Uncertainty
| Year of publication: |
2000
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|---|---|
| Authors: | Jagpal, Sharan ; Balakrishnan, P.V. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 20.2000, 1, p. 96-97
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