Reviews and Communications - Reviews - Postmodern Marketing 2: Telling Tales
Year of publication: |
2000
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Authors: | Brown, Stephen ; Shapiro, Stanley J. ; Dobscha, Susan |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 20.2000, 1, p. 101-102
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