Reviews and Communications - The Consumer Society
| Authors: | Goodwin, Neva R. ; Ackerman, Frank ; Kiron, David ; Carsky, Mary L. |
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| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 19980, 01800, p. 176-178
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