Reviews and Communications - Invited Commentary - Postmodernism Perspectives for Macromarketing: An Inquiry into the Global Information and Sign Economy
Year of publication: |
1999
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Authors: | Venkatesh, Alladi |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 19.1999, 2, p. 153-169
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