Reviews of Books
Year of publication: |
2004
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Authors: | Cunningham, Peggy ; Sisodia, Raj |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 4, p. 461-467
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