Revised behavioural models for riskless consumer choice
Year of publication: |
2009
|
---|---|
Authors: | Huang, J.-J. |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 60.2009, 9, p. 1237-1243
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Entscheidungstheorie | Decision theory | USA | United States | Theorie | Theory |
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