Revisiting "big ideas in services marketing" 30 years later
Year of publication: |
2016
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Authors: | Berry, Leonard L. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 1, p. 3-6
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Subject: | Branding | Convenience | Service quality | Value | Generosity | Services marketing precepts |
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