Revisiting brand experience : a research review, conceptual framework and an agenda for future research
Year of publication: |
2017
|
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Authors: | Kharat, Mukesh Govind ; Kharat, Manoj Govind |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 17.2017, 4, p. 469-493
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Subject: | Brand experience | Review | Conceptual framework | Antecedents | Consequences | Forschung | Research | Markenartikel | Brand | Zukunft | Future |
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