Revisiting the ‘concentration vs spreading debate’ : perceived risk and strategic flexibility in decision-making following an unanticipated environmental market disruption
Year of publication: |
2023
|
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Authors: | Crick, James M. ; Crick, Dave |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 3, p. 578-606
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Subject: | Concentration versus spreading | effectuation | market disruption | strategic flexibility |
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