Revisiting fortune at base of the pyramid (BoP)
Year of publication: |
2013
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Authors: | Gupta, Vipin ; Khilji, Shaista E. |
Published in: |
South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management. - Bingley : Emerald, ISSN 2045-4457, ZDB-ID 2684635-4. - Vol. 2.2013, 1, p. 8-26
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Subject: | Wissen | Knowledge | Kommerzialisierung | Commercialization | Armutsbekämpfung | Poverty reduction | Kaufkraftparität | Purchasing power parity | Corporate Social Responsibility | Corporate social responsibility | Critical Management Studies | Critical management studies | Entwicklungsländer | Developing countries |
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