Revisiting organization-public relationship research for the past decade : theoretical concepts, measures, methodologies, and challenges
Yi-Hui Christine Huang & Yin Zhang
| Year of publication: |
2015
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|---|---|
| Authors: | Huang, Yi-Hui Christine ; Zhang, Yin |
| Published in: |
Public relations as relationship management : a relational approach to the study and practice of public relations. - New York, NY [u.a.] : Routledge, ISBN 978-1-138-85380-5. - 2015, p. 3-27
|
| Subject: | Relationship management | Öffentlichkeitsarbeit | Public relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309102