Revisiting relationship marketing and customer relationship management in leading tourism and hospitality journals : research trends from 2001 to 2013
Mohita Maggon and Harish Chaudhry
| Year of publication: |
2015
|
|---|---|
| Authors: | Maggon, Mohita ; Chaudhry, Harish |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 14.2015, 1, p. 53-77
|
| Subject: | Customer relationship management | hospitality and tourism | relationship marketing | Forschung | Research | Tourismus | Tourism | Fachzeitschrift | Journal | Beziehungsmarketing | Relationship marketing | Trend |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011289282