Revisiting retail internationalisation drivers, impediments and business strategy
Year of publication: |
2008-01-01
|
---|---|
Authors: | Evans, Jody ; Bridson, Kerrie ; Byrom, John ; Medway, Dominic |
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing not elsewhere classified | international business | product adaptation | retailing | standardization |
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