Revisiting spectator-based sports team reputation : strategic implications for team managers
Anish Yousaf, Makhmoor Bashir, Abhishek Mishra
| Year of publication: |
2020
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|---|---|
| Authors: | Yousaf, Anish ; Bashir, Makhmoor ; Mishra, Abhishek |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 23.2020, 1, p. 1-12
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| Subject: | Spectator-based sport team reputation | Sports marketing | Spectator identification | Re-engagement intention | Indian Premier League | Sportmarketing | Profisport | Professional sports | Arbeitsgruppe | Team | Sportorganisation | Sport organization | Reputation | Fußball | Football | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-019-00068-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296117